Marketing your school
The International Baccalaureate® (IB) provides a range of supportive materials for schools that:
- enable schools to properly identify themselves as IB World Schools
- articulate the advantages of becoming authorized by the IB
- explain the benefits of an IB education to parents, students and others in the community.
Our main resource for schools is the digital toolkit, an online collection of downloadable publications, templates, and promotional material that includes branding guidelines, brochures, flyers, posters, media relations guidance and much more.
There are also country-specific resources, and a research section to help schools demonstrate the impact of IB programmes and share key research findings with staff, parents and educational professionals from other institutions.
Please take a look into the digital toolkit. It is regularly updated and refreshed.
Download IB branded materials
For schools that have achieved the high standards required for authorization, one of the benefits is to be known as an IB World School and to make use of the IB brand. We produce a range of communications materials, enabling these schools to fully comply with the IB brand.