What cookies does the IB use?

To improve your future visits to our site, we use cookies to find out a little more - in a completely secure and private way - about your use of the site, and what kind of information you require from the IB.

What is a cookie?

Cookies are small text files that are placed on your computer or mobile device by our website’s server. They help us to provide you with an improved experience when you browse our website, and also allow us to improve our site by knowing which areas are most important to our visitors.

We use a number of different cookies on our website to render your visit more effective. By continuing to browse this website you are agreeing to the use of the cookies below that will make your visit more beneficial.

Strictly necessary cookies:

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Session Cookies:

Certain cookies are used “in session” every time that you visit the site and they expire once you leave the site, these cookies are not stored on your computer and they do not contain any personal data. You are able to delete these cookies through your web browser, however the functions of your visit will be significantly restricted and will impact your ability to use the site effectively. 

Analytical / performance Cookies:

They allow us to recognise and count the number of visitors and to see how visitors move around on our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for more easily.

Functionality Cookies:

These are used to recognize you when you return to our website. This enables us to personalise the content for you and remember your preferences (for example, your choice of language or region).

Targeting Cookies:

These cookies record your visit to our website, the pages you have visited and the links that you have followed. We will use this information to make our website and any advertising arising out of it more relevant to your interests. We may also share this information with third parties for this purpose.

Flash Cookies:

Flash cookies make it quicker and easier for you to access sites on subsequent visits that use Flash technology. Deleting them means you may have to re-enter information each time you visit the same site.  Like every cookie, you are able to delete them by going to the Settings Manager for your Adobe Flash Player and deleting the cookies relating to the website. 

Third-party cookies:

These are installed by third parties with the aim of collecting certain information to carry out various research into behaviour, demographics etc.

Google Analytics

 “Google Analytics” is a service offered by Google Inc. “Google” that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics uses its own cookies stored on your computer to help analyze how users navigate around our website.

Further information on how Google Analytics uses cookies is available here. You can choose to opt out of Google analytics here

Hotjar Cookies

We also use Hotjar cookies to track and analyse behaviour across our website. Further information on how Hotjar uses cookies is available here. You can choose to disable the Hotjar service here.


Pardot tracks visitor and prospect activities on our website and on Pardot landing pages by setting cookies on your browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to our site.

Pardot sets three cookies: visitor, opt in, and Pardot app session.

Cookie name




Visitor Cookie: The visitor cookie includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345" stores the visitor value "123456789," where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects.

2 years


Opt In Cookie: The persistent cookie named "pi_opt_in" is what we use to stay in compliance with the "Do Not Track" initiative. Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.

What is not tracked? Page views, form and landing page views, file downloads and custom redirect clicks.

What is still tracked? Form and landing page submissions and email sends, opens, and clicks.

2 years


Pardot App Session Cookie: The session cookie named "pardot" is only set if you're logged into our app as a user (i.e. prospects will not have this cookie set).

2 years


Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier.

Additional information


Cookie settings

If you would like to block cookies you may do so by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies you may not be able to access all or parts of our site.

Third-party cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Further information on Cookies
If you would like further information on cookies, what they are, how they are used and how to control and/or delete them, see here for detailed guidance. 

The following table describes the cookies that we use on this site as well as the reason that they are used.

Cookie name




Application Server



This is a session cookie. It does not store any user information; it is used to maintain a unique link between the browser and the site.

At the end of the session


This is a session cookie. It does not store any user information; it is used to maintain a unique link between the browser and the site.

At the end of the session





The psc cookie is used by addthis.com. View counter cookie.

2 years


The __atuvc cookie is created by the addthis.com  feature. It is used in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis and removing it when disabling cookies would cause unexpected behaviour for users.

2 years


The uid cookie is created by the addthis.com feature.  It is the users user id.

2 years


The uit cookie is created by the addthis.com feature.  It is the users time of log in.

2 years


The uvc cookie is used by addthis.com.

2 years


The user_segment cookie is used by addthis.com.

1 Month





This Cookie is used by facebook

1 month


This Cookie is used by facebook

At End Of Session


This Cookie is used by facebook

2 Years


This Cookie is used by facebook

2 Years


This Cookie is used by facebook

At End Of Session


This Cookie is used by facebook

At End Of Session