For schools that have achieved the high standards required for authorization, one of the benefits is to be known as an International Baccalaureate® (IB) World School and to make use of the IB brand.
This helps to reinforce the reputation and credibility of the school by associating it with the globally recognized quality and values of the IB.
The digital toolkit gives IB World Schools the resources they need to promote themselves in a consistent manner, fully complying with the IB brand and ensuring that messages are consistent and clear.
Your regional office is happy to help develop communications that are sensitive to local cultures.