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International Baccalaureate Digital Toolkit

IB digital communications toolkit

This digital toolkit is designed to provide authorized IB World Schools with a wide range of communications materials that can be used to present the IB and its programmes to stakeholders such as students, parents, teachers and school boards as well as universities and government bodies.

For schools that have achieved the high standards required for authorization, one of the benefits is to be known as an IB World School and to make use of the IB brand. This helps to reinforce the reputation and credibility of the school by associating it with the globally recognized quality and values of the IB.

The toolkit enables IB World Schools to promote themselves in a consistent manner, fully complying with the IB brand and ensuring that messages are consistent and clear. It is important that communications from IB World Schools worldwide are developed with an awareness and sensitivity to local culture. In case of doubt do not hesitate to contact your regional office.

We kindly request you to download a copy of the brand guidelines from the Brand guidelines section to ensure you fully understand how to use the various materials and how to apply the IB brand alongside your own marketing materials.

The tools in the kit will be updated on a regular basis and new tools added regularly. They will only be available via this secured channel. Use the side bar menu to access the various tools. Please contact the Communications and Marketing department at the IB if you require tools that are not yet available, by sending an email to